03 Nov

The Power of Variable Content

Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other information. The main benefit is creating something that has more meaning to a buyer.

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27 Oct

Myth #2: All digital print technology is the same

  • October 27, 2015
  • Blog

In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic printing, with the two most common technologies being electrophotography and inkjet.

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23 Oct

Myth #1: The quality of digital printing is poor

  • October 23, 2015
  • Blog

Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative.

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