27 Mar

The heavy duty business of durable labels

“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments. Durables include automotive and tire, outdoor and power tools, raw materials, and electronics and appliances. Labels for items in this category need to withstand aggressive chemicals, extreme temperatures, and weather events without fading, peeling, or rubbing off—they need to last. Unlike a label on a beer can or bottle of shampoo, a label on a car part, for example, must be permanent. It’s a part of the item itself.

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20 Dec

Federal regulations strict on cannabis packaging; get the most out of your labels with Lorpon

Canadian cannabis consumers (along with the curious) breathed a sigh of relief this October when recreational cannabis was legalized across the nation. But within the Cannabis Act there are also packaging restrictions—regulations that some have called overly strict. With numerous restrictions and few design choices, cannabis packaging as imagined by the government will prove challenging for those looking to make some green off the green. That’s where Lorpon Labels comes in. We can’t change the rules but we can make sure you get the most out of your packaging.

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05 Dec

Spirits labels that #OwnTheShelf at LCBO – Part Two

  • December 05, 2018
  • Blog

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough job, but somebody’s got to do it!  Check out Murray’s selection in our two part series.

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15 Nov

Spirits labels that #OwnTheShelf at LCBO – Part One

  • November 15, 2018
  • Blog

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough job, but somebody’s got to do it!

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26 Sep

Lorpon Labels will help you “own the shelf”

As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the same in the label business. With the addition of quick online printers to the larger printing houses, we know we’ve got to make a compelling business case. Let us show you why you want to work with Lorpon, and how our knowledge, expertise, and service will help you own the shelf.

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01 Jun

Leveraging cause marketing on your labels

  • June 01, 2018
  • Blog

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands that share a consumer’s desire to make the world a better place, and in turn support a worthwhile cause, are the ones who shine. Want to take your cause marketing a step further? With digital printing, you can showcase cause marketing efforts on your product label directly. The result? Not only will you immediately engage your audience in the initiative, but you can also #OwnTheShelf among your competitors.

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03 May

Boost your bottles with augmented reality

As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life – those moving elements are a sign of augmented reality. As craft breweries and local wineries continue to pop up, the market is becoming saturated. Brands are looking for a new way to #OwnTheShelf, and incorporating technology into their labels is definitely one way to enhance visibility.

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19 Apr

Screen printing labels with special effects

At Lorpon Labels, screen printing is all about Owning the Shelf. It’s one of many options in our toolbox that enables our clients’ products to stand out, grab the attention of the consumer, and have them stop to pick up your product.

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23 Mar

How to #OwnTheShelf in 2017 with innovative wine and spirit labels

As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your package is the face of your product—your first (and often only) chance to make an impression. So, in addition to communicating clearly, reflecting your brand and having visual appeal, your packaging should also be on trend with the rest of the market. Being able to stand up against the stiffest competition is how you’ll come to own that shelf space. read more

13 Mar

Wine labels that #OwnTheShelf at LCBO

  • March 13, 2017
  • Blog

Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario’s liquor store, the LCBO, last week to see which wine labels grabbed their attention and simply #OwnTheShelf.  Here is a summary of what they found.

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