Luxury Men’s Grooming

  • Client Crown Shaving Company
  • Date 11-09-2015

Crown Shavings is rugged yet luxe brand, evoking straight-razor shaves and a 1960’s “Mad Men” masculinity; the bottles feature a sleek black label with raised metallic printing that is meant to communicate the premium nature of the product and stand out on the shelf. a metalized film product with tactile printing and a waterproof matte varnish. To keep prices down, they went with digital printing to accommodate the low volumes required.