- June 01, 2016
As a business owner, you know how important brand recognition is for your business. Showcasing your company with excellence across all of your products is imperative to how both current and prospective clients will recognize you. And, the quality in which you present yourself, is what can ultimately set your product ahead of the competition on store shelves. When choosing a label manufacturer for your business, you may consider both big-brand and small- to medium-size producers. Let’s compare.
- April 29, 2016
From April 14 to 16, staff from Lorpon Labels attended the annual conference for the Digital Solutions Cooperative (Dscoop), the largest digital printing user group in the graphics industry. Held in San Antonio, the event was attended by an independent community of HP Graphic Solutions business owners and technical professionals.
- February 23, 2016
Deciding which adhesive to choose is a regular conversation that happens with our clients. Our approach involves diving deep to understand the unique requirements of each application. There are literally hundreds of adhesive formulas available on the market from various label stock suppliers, and our team is prepared with a series of questions to help narrow down the list. From there, we come up with a recommendation or a short list of label constructions that can be tested under end-use conditions. As each application is often unique, testing label constructions under the exact conditions they will be used is important. Read on to find out how our team determines the correct adhesive.
- December 16, 2015
Product labeling heavily influences the purchasing decision. However, if a product requires a lot of copy on the label, how can you balance the appealing design with legal requirements or consumer needs? The answer – expanded content!
- November 26, 2015
Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf. So what makes a consumer pick up one product on the shelf over another, the so called “moment of truth”? Right now differentiation is the buzz word brand owners’ use, and to achieve this they are relying on a variety of new inks and coating technologies to enhance the decoration of their packaging. There are a broad range of options for decoration, however, choosing which effect to use can be a challenge. To help make sense of the options available, here are the top 3 most commonly leveraged.
- October 27, 2015
In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic printing, with the two most common technologies being electrophotography and inkjet.
- October 23, 2015
Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative.