Spirits labels that #OwnTheShelf at LCBO – Part Two

Spirits labels that #OwnTheShelf at LCBO – Part Two

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough...
Spirits labels that #OwnTheShelf at LCBO – Part Two

Spirits labels that #OwnTheShelf at LCBO – Part One

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough...
Leveraging cause marketing on your labels

Leveraging cause marketing on your labels

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands that share a consumer’s desire to make the world a better place, and...
Boost your bottles with augmented reality

Boost your bottles with augmented reality

As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life – those moving elements are a sign of augmented reality. As craft breweries and local wineries continue to pop up, the market is becoming saturated....
Wine labels that #OwnTheShelf at LCBO

Wine labels that #OwnTheShelf at LCBO

Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario’s liquor store, the LCBO, last week to see which wine labels grabbed their attention and simply...