A wine-derful new opportunity to #owntheshelf

A wine-derful new opportunity to #owntheshelf

Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine in a can. Before you turn your nose up at the concept, take a moment to...
Trend alert: Big brands selling under a craft look

Trend alert: Big brands selling under a craft look

In 1985, there were 10 breweries in Canada. Now, there are more than 700, the majority of which are craft brands—the happy result of Canadians’ love for a small-batch brew. These days, it seems like the big brands are finally catching up to individual tastes and...
Brewers: Expand your packaging options with labels

Brewers: Expand your packaging options with labels

If you’re a brewer, chances are you’ve experienced some challenges with beer sleeves along your journey. Sleeves definitely have their place in the market, but the packaging is limited in look-and-feel, has high set-up costs for the plates, requires large minimum...
Spirits labels that #OwnTheShelf at LCBO – Part Two

Spirits labels that #OwnTheShelf at LCBO – Part Two

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough...