- August 29, 2019
Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine in a can. Before you turn your nose up at the concept, take a moment to consider how boxed wine—once dismissed as “cardboardeax”—has expanded in the Canadian market. Similarly, wine in a can has all the right ingredients to shake up the industry. A fresh product concept means astute brands have a new opportunity to #owntheshelf with creative label design solutions.