29 Aug

A wine-derful new opportunity to #owntheshelf

  • August 29, 2019
  • Blog

Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine in a can. Before you turn your nose up at the concept, take a moment to consider how boxed wine—once dismissed as “cardboardeax”—has expanded in the Canadian market. Similarly, wine in a can has all the right ingredients to shake up the industry. A fresh product concept means astute brands have a new opportunity to #owntheshelf with creative label design solutions.
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12 Jul

Trend alert: Big brands selling under a craft look

  • July 12, 2019
  • Blog

In 1985, there were 10 breweries in Canada. Now, there are more than 700, the majority of which are craft brands—the happy result of Canadians’ love for a small-batch brew. These days, it seems like the big brands are finally catching up to individual tastes and marketing their products to look more “craft”. They say imitation is the sincerest form of flattery, so let’s all raise a glass to the little guys for sparking a packaging trend.

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25 Apr

The Beer Sisters help us think outside the bottle (or can) in our first-ever label competition

  • April 25, 2019
  • Blog

It was another long winter, but we’re at the finish line. Up next? Patio season! Canadians are throwing off their down coats and meeting over beers, but which brews will they choose? Whether they know it or not, their choices will be, at least in part, due to packaging. Beer labels communicate so much about the product, company, and brand—it’s an integral part of the beer drinking experience!

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04 Apr

Producing the best premium look for health and beauty products

  • April 04, 2019
  • Blog

Imagine yourself in a drugstore. Think about the magazine racks, the medicine aisle, and the seasonal gifts section. Now imagine the shelves of health and beauty products—visualize the rows of lotions, cleansers, gels, and tints. Did you notice a difference? Chances are, even in your mind’s eye, you imagined a section separated both by physical features like an enclosed space and by visual cues like the style of packaging.
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21 Feb

Brewers: Expand your packaging options with labels

  • February 21, 2019
  • Blog

If you’re a brewer, chances are you’ve experienced some challenges with beer sleeves along your journey. Sleeves definitely have their place in the market, but the packaging is limited in look-and-feel, has high set-up costs for the plates, requires large minimum orders, and can take forever to arrive. If you don’t time things exactly right, your brew could be going flat in the tank while you wait.
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05 Dec

Spirits labels that #OwnTheShelf at LCBO – Part Two

  • December 05, 2018
  • Blog

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough job, but somebody’s got to do it!  Check out Murray’s selection in our two part series.

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15 Nov

Spirits labels that #OwnTheShelf at LCBO – Part One

  • November 15, 2018
  • Blog

Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to Ontario’s liquor store to see which spirits #OwnTheShelf. It’s a tough job, but somebody’s got to do it!

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01 Jun

Leveraging cause marketing on your labels

  • June 01, 2018
  • Blog

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands that share a consumer’s desire to make the world a better place, and in turn support a worthwhile cause, are the ones who shine. Want to take your cause marketing a step further? With digital printing, you can showcase cause marketing efforts on your product label directly. The result? Not only will you immediately engage your audience in the initiative, but you can also #OwnTheShelf among your competitors.

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03 May

Boost your bottles with augmented reality

As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life – those moving elements are a sign of augmented reality. As craft breweries and local wineries continue to pop up, the market is becoming saturated. Brands are looking for a new way to #OwnTheShelf, and incorporating technology into their labels is definitely one way to enhance visibility.

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13 Mar

Wine labels that #OwnTheShelf at LCBO

  • March 13, 2017
  • Blog

Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario’s liquor store, the LCBO, last week to see which wine labels grabbed their attention and simply #OwnTheShelf.  Here is a summary of what they found.

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