Blog
Online retailing: How to #owntheshelf, even if it’s digital
A lot of thought goes into the decisions that will entice your customers to stop, look, and reach for your products, and we go to great lengths to make sure that they’ll like what they find. If you’re wondering about how to #owntheshelf, even if it’s digital, read on.
Ready-to-Drink Cocktails: An Opportunity to Elevate Your Brand
Gone are the days of overly sugary, bottom-shelf ready-to-drink (RTD) cocktails, and we’ll raise a glass to that. Way back, these drinks offered convenience (and a load of preservatives) but not...
Sustainable packaging: Getting your products to market without harming the planet
Sustainability has long been on the radar of everyday Canadians and an increasing sector of consumers are willing to change their spending habits to support environmentally friendly products. We know the label is a small part of your overall packaging, which is only more reason to make sure it’s not the thing that prevents your packaging from being as sustainable as possible.
New Year, new labels
A new year means new beginnings, perhaps none more welcomed in recent memory than 2021. After the chaos of 2020, you might be looking at ways to celebrate or kick start a new era for your brand. But where to start? Here at Lorpon we prefer a collaborative approach, working with your team directly to fashion something perfect.
Label talk: Nerding out on labels with the Lorpon team
We get it—most folks aren’t nearly as dorky as us when it comes to labels and printing. How could they be? Who else but a bunch of label-lovers would wax poetic on their adhesives, their...
Perfect packaging: How to design the best labels for your containers
When it comes to making sure your products own the shelf your packaging is just as important as your sales efforts. You want to make sure that you’ve chosen right container made of the best material...
Support your local breweries
In these challenging, unprecedented times, it is great to find something that supports local businesses (especially when they are breweries) and the community (you know, all of us that are...
Manage your print runs for flexibility and profit
In the grand scheme of a launching a terrific business idea or product, print run management can easily take a back seat to sexier tasks like label design or shelf placement. Indeed, most people...
A wine-derful new opportunity to #owntheshelf
Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine...
Trend alert: Big brands selling under a craft look
In 1985, there were 10 breweries in Canada. Now, there are more than 700, the majority of which are craft brands—the happy result of Canadians’ love for a small-batch brew. These days, it seems like...
The Beer Sisters help us think outside the bottle (or can) in our first-ever label competition
It was another long winter, but we’re at the finish line. Up next? Patio season! Canadians are throwing off their down coats and meeting over beers, but which brews will they choose? Whether they...
Producing the best premium look for health and beauty products
Imagine yourself in a drugstore. Think about the magazine racks, the medicine aisle, and the seasonal gifts section. Now imagine the shelves of health and beauty products—visualize the rows of...
The heavy duty business of durable labels
“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments....
Brewers: Expand your packaging options with labels
If you’re a brewer, chances are you’ve experienced some challenges with beer sleeves along your journey. Sleeves definitely have their place in the market, but the packaging is limited in...
Federal regulations strict on cannabis packaging; get the most out of your labels with Lorpon
Canadian cannabis consumers (along with the curious) breathed a sigh of relief this October when recreational cannabis was legalized across the nation. But within the Cannabis Act there are also...
Spirits labels that #OwnTheShelf at LCBO – Part Two
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Spirits labels that #OwnTheShelf at LCBO – Part One
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Lorpon Labels will help you “own the shelf”
As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the...
Leveraging labelling: New federal regulations offer brewers opportunity
It looks like the Canadian beer industry is the latest to be tapped for new federal regulations. Designed to bring market standards up-to-date and fuel innovation in an already flourishing sector,...
Leveraging cause marketing on your labels
Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands...
Boost your bottles with augmented reality
As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life - those moving elements are a sign of augmented reality. As craft breweries and local...
Screen printing labels with special effects
At Lorpon Labels, screen printing is all about Owning the Shelf. It’s one of many options in our toolbox that enables our clients’ products to stand out, grab the attention of the...
Getting down into the details: What is label embellishment and decoration?
So what does “embellishment” really mean when it comes to labels? Well, it’s really just a fancy word that describes the enhancement of a printed label. The purpose of enhancing your label is to...
How to #OwnTheShelf in 2017 with innovative wine and spirit labels
As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your...
Wine labels that #OwnTheShelf at LCBO
Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario's liquor store, the LCBO, last week to see which...
Stand-out labels are key to setting yourself apart in 2017
As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict...
Use semi-automatic label applicators to showcase your best bottles
At Lorpon Labels, we can first-hand attest to how bottle applicators are a great cost-saving tool that benefit not only us—the labelers, but also you—our clients. While the initial investment into a...
The new trend for beer: Pressure-sensitive labels
Ontario’s craft beer industry is hopping! With more and more competitors bubbling to the surface, your beer can’s label is one of your most effective marketing tools. Rise above your competition...
Label Adhesives Cheat Sheet
Feeling overwhelmed by the hundreds of adhesive formulas available on the market from various label stock suppliers? Check out this adhesives cheat sheet.
How your product’s packaging affects buyer behavior
Consider all the different mediums you use to market your products. Which one would you say is most effective? We might be slightly biased but, if you ask us, a product’s packaging is one of the...
Large rewards from a small label manufacturer
As a business owner, you know how important brand recognition is for your business. Showcasing your company with excellence across all of your products is imperative to how both current and...
What we learned: 10 takeaways from Dscoop
From April 14 to 16, staff from Lorpon Labels attended the annual conference for the Digital Solutions Cooperative (Dscoop), the largest digital printing user group in the graphics industry. Held in...
The rise of single-serve, flexible packaging.
As you walk the aisles of your local grocery store or pharmacy, you’ll see single-serve packaging everywhere. From snacks (granola bars, cookies, crackers, trail mix and candy), to beverages (tea...
Image Awareness: Lorpon Labels Talks Rebranding, Print Quality and Digital’s Impact with FLEXO Magazine
Lorpon Labels' President, Andrea Pontarollo, and Vice President, Business Development, Jeff Sommer, sat down with FLEXO Magazine this past February to discuss Lorpon Labels recent rebrand,...
Label adhesive primer: When to use different types of adhesives
Deciding which adhesive to choose is a regular conversation that happens with our clients. Our approach involves diving deep to understand the unique requirements of each application. There are...
2015’s labelling trends are shaping the outlook for 2016
New year; new you? If you’re considering a new look for your product’s packaging to kick off 2016, take a minute to look back at how 2015 unfolded. The labelling trends from this past year will have...