Blog
A wine-derful new opportunity to #owntheshelf
Quick: Do you know what the average wine-drinker wants? Hint: It has little to do with “mouth-feel”. Savvy sippers want convenience and variety, which is why there is an increasing demand for wine...
Trend alert: Big brands selling under a craft look
In 1985, there were 10 breweries in Canada. Now, there are more than 700, the majority of which are craft brands—the happy result of Canadians’ love for a small-batch brew. These days, it seems like...
The Beer Sisters help us think outside the bottle (or can) in our first-ever label competition
It was another long winter, but we’re at the finish line. Up next? Patio season! Canadians are throwing off their down coats and meeting over beers, but which brews will they choose? Whether they...
Producing the best premium look for health and beauty products
Imagine yourself in a drugstore. Think about the magazine racks, the medicine aisle, and the seasonal gifts section. Now imagine the shelves of health and beauty products—visualize the rows of...
The heavy duty business of durable labels
“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments....
Brewers: Expand your packaging options with labels
If you’re a brewer, chances are you’ve experienced some challenges with beer sleeves along your journey. Sleeves definitely have their place in the market, but the packaging is limited in...
Federal regulations strict on cannabis packaging; get the most out of your labels with Lorpon
Canadian cannabis consumers (along with the curious) breathed a sigh of relief this October when recreational cannabis was legalized across the nation. But within the Cannabis Act there are also...
Spirits labels that #OwnTheShelf at LCBO – Part Two
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Spirits labels that #OwnTheShelf at LCBO – Part One
Lorpon Labels leadership is always on the lookout for what’s working particularly well in the labels scene, so Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, headed off to...
Lorpon Labels will help you “own the shelf”
As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the...
Leveraging labelling: New federal regulations offer brewers opportunity
It looks like the Canadian beer industry is the latest to be tapped for new federal regulations. Designed to bring market standards up-to-date and fuel innovation in an already flourishing sector,...
Leveraging cause marketing on your labels
Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands...
Boost your bottles with augmented reality
As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life - those moving elements are a sign of augmented reality. As craft breweries and local...
Screen printing labels with special effects
At Lorpon Labels, screen printing is all about Owning the Shelf. It’s one of many options in our toolbox that enables our clients’ products to stand out, grab the attention of the...
Getting down into the details: What is label embellishment and decoration?
So what does “embellishment” really mean when it comes to labels? Well, it’s really just a fancy word that describes the enhancement of a printed label. The purpose of enhancing your label is to...
How to #OwnTheShelf in 2017 with innovative wine and spirit labels
As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your...
Wine labels that #OwnTheShelf at LCBO
Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario's liquor store, the LCBO, last week to see which...
Stand-out labels are key to setting yourself apart in 2017
As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict...
Use semi-automatic label applicators to showcase your best bottles
At Lorpon Labels, we can first-hand attest to how bottle applicators are a great cost-saving tool that benefit not only us—the labelers, but also you—our clients. While the initial investment into a...
The new trend for beer: Pressure-sensitive labels
Ontario’s craft beer industry is hopping! With more and more competitors bubbling to the surface, your beer can’s label is one of your most effective marketing tools. Rise above your competition...
Label Adhesives Cheat Sheet
Feeling overwhelmed by the hundreds of adhesive formulas available on the market from various label stock suppliers? Check out this adhesives cheat sheet.
How your product’s packaging affects buyer behavior
Consider all the different mediums you use to market your products. Which one would you say is most effective? We might be slightly biased but, if you ask us, a product’s packaging is one of the...
Large rewards from a small label manufacturer
As a business owner, you know how important brand recognition is for your business. Showcasing your company with excellence across all of your products is imperative to how both current and...
What we learned: 10 takeaways from Dscoop
From April 14 to 16, staff from Lorpon Labels attended the annual conference for the Digital Solutions Cooperative (Dscoop), the largest digital printing user group in the graphics industry. Held in...
The rise of single-serve, flexible packaging.
As you walk the aisles of your local grocery store or pharmacy, you’ll see single-serve packaging everywhere. From snacks (granola bars, cookies, crackers, trail mix and candy), to beverages (tea...
Image Awareness: Lorpon Labels Talks Rebranding, Print Quality and Digital’s Impact with FLEXO Magazine
Lorpon Labels' President, Andrea Pontarollo, and Vice President, Business Development, Jeff Sommer, sat down with FLEXO Magazine this past February to discuss Lorpon Labels recent rebrand,...
Label adhesive primer: When to use different types of adhesives
Deciding which adhesive to choose is a regular conversation that happens with our clients. Our approach involves diving deep to understand the unique requirements of each application. There are...
2015’s labelling trends are shaping the outlook for 2016
New year; new you? If you’re considering a new look for your product’s packaging to kick off 2016, take a minute to look back at how 2015 unfolded. The labelling trends from this past year will have...
Battle of the brands: Let your product’s packaging be the equalizer
While small companies may not have the marketing dollars that large, established brands do, their products can still compete on a level playing field. How? When it comes to product packaging, it's a...
Do you know the power of expanded content labels yet? You should!
Product labeling heavily influences the purchasing decision. However, if a product requires a lot of copy on the label, how can you balance the appealing design with legal requirements or...
An overview – The Label Market
This month, Graphic Monthly published an article "An Overview: The Label Market" that focuses on the latest trends in the label market from the perspective of Canadian printers. Along with...
Add some style to your label!
Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf. So what makes a consumer pick up one product on the shelf over...
The Power of Variable Content
[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a...
Myth #2: All digital print technology is the same
In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various...
Myth #1: The quality of digital printing is poor
Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed...