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The heavy duty business of durable labels

The heavy duty business of durable labels

“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments....

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Leveraging cause marketing on your labels

Leveraging cause marketing on your labels

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands...

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Boost your bottles with augmented reality

Boost your bottles with augmented reality

As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life - those moving elements are a sign of augmented reality. As craft breweries and local...

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Wine labels that #OwnTheShelf at LCBO

Wine labels that #OwnTheShelf at LCBO

Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario's liquor store, the LCBO, last week to see which...

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Label Adhesives Cheat Sheet

Label Adhesives Cheat Sheet

Feeling overwhelmed by the hundreds of adhesive formulas available on the market from various label stock suppliers? Check out this adhesives cheat sheet.

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What we learned: 10 takeaways from Dscoop

What we learned: 10 takeaways from Dscoop

From April 14 to 16, staff from Lorpon Labels attended the annual conference for the Digital Solutions Cooperative (Dscoop), the largest digital printing user group in the graphics industry. Held in...

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An overview – The Label Market

An overview – The Label Market

This month, Graphic Monthly published an article "An Overview: The Label Market" that focuses on the latest trends in the label market from the perspective of Canadian printers.  Along with...

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Add some style to your label!

Add some style to your label!

Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf.  So what makes a consumer pick up one product on the shelf over...

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The Power of Variable Content

The Power of Variable Content

[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a...

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