27 Mar

The heavy duty business of durable labels

“Durables” is a category of items that presents an interesting challenge: because they contain identifying and safety information, labels must be permanent, even in the face of extreme environments. Durables include automotive and tire, outdoor and power tools, raw materials, and electronics and appliances. Labels for items in this category need to withstand aggressive chemicals, extreme temperatures, and weather events without fading, peeling, or rubbing off—they need to last. Unlike a label on a beer can or bottle of shampoo, a label on a car part, for example, must be permanent. It’s a part of the item itself.

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