05 Sep

Getting down into the details: What is label embellishment and decoration?

So what does “embellishment” really mean when it comes to labels? Well, it’s really just a fancy word that describes the enhancement of a printed label. The purpose of enhancing your label is to further engage the human senses, and have your design and products stand out on the retail shelf. The goal is for increased consumer interaction; to have people pick up and touch your product, stop and look at your product, and engage with your brand. At the end of the day the whole point is to #OwnTheShelf, increase your margins and sell more of your products.

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