Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf. So what makes a consumer pick up one product on the shelf over another, the so called “moment of truth”? Right now differentiation is...
[vc_row][vc_column][vc_column_text]Companies of all shapes and sizes are using variable content in their marketing. For the uninitiated, variable content is a digital printing process that, in a single print run, inserts combinations of names, images and other...