Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative.
The myth of digital print quality may have originated from poor product examples, mainly those printed on devices that weren’t specifically designed for high-quality output. While small-office and home-office printers are still considered digital, they lack high resolution, and have almost no ability for colour correction or control. Today, new digital technologies produce colour that edges out traditional offset quality, and further gives your company’s product a competitive advantage.
In addition to brilliant colour, digital printing transforms a client’s artwork into a living entity, allowing for both real-time proofing and editing. This means information can be easily added, edited or removed, and colours can be quickly corrected. These are all processes that would take extra days and dollars using traditional offset or flexo printing.
With the right technology in play, digital printing provides consistent, high-resolution and an incredible capacity for customization and personalization. It’s a powerful tool that enables you to surprise and delight customers with a superior product.
The bottom line?
The right digital print technology can be equal to (and in many cases superior to) any conventional print method. The best digital print is virtually indistinguishable from conventional print, and that should be the goal. But at the end of the day, brand owners want the best results for their image, regardless of the technology used to print it.