- November 14, 2017
- Case Studies
- June 30, 2017
- Case Studies
Brewing the best labels for the best beer
Henderson Brewing company is a locally owned, award winning, neighbourhood brewery in downtown Toronto. Founded in 2014, Henderson is all about celebrating the stories and culture of the city through the beers they brew. The company was founded by friends sharing a lifelong love of beer, a commitment to quality, fun and experimentation. These traits extend to their product labels.
- March 23, 2017
As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your package is the face of your product—your first (and often only) chance to make an impression. So, in addition to communicating clearly, reflecting your brand and having visual appeal, your packaging should also be on trend with the rest of the market. Being able to stand up against the stiffest competition is how you’ll come to own that shelf space. read more
- March 13, 2017
Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario’s liquor store, the LCBO, last week to see which wine labels grabbed their attention and simply #OwnTheShelf. Here is a summary of what they found.
- January 31, 2017
As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict that product packaging and labels will speak volumes, and will speak louder than ever before in order to stand out at every possible point of purchase.
- December 14, 2016
At Lorpon Labels, we can first-hand attest to how bottle applicators are a great cost-saving tool that benefit not only us—the labelers, but also you—our clients. While the initial investment into a bottle labeler may seem steep, if you’re looking to invest in one yourself, it pays off (literally) in the reduction of extra labour costs over time. In addition, a labeler’s speed and accuracy are top notch, resulting in up to 1,200 bottles labeled per hour with precise placement. It can also place front and back labels on the same bottle, as well as clear labels, allowing you to achieve that “no-label” look.
- October 06, 2016
- Case Studies
Individualized attention for an independent distillery
With a passion for spirits, history and hand-crafting everything, Yongehurst Distillery Company is a Toronto-based, independent spirit distillery. They experiment with flavours and science to bring a series of unique spirits to the city. Proudly crafting products using local ingredients is reflected in their brand. Their spirit bottles feature a map of Toronto coupled with labels in rich, sophisticated colours.
- September 29, 2016
Ontario’s craft beer industry is hopping! With more and more competitors bubbling to the surface, your beer can’s label is one of your most effective marketing tools. Rise above your competition with an eye-catching, pressure-sensitive (PS) label.
- August 05, 2016
Consider all the different mediums you use to market your products. Which one would you say is most effective? We might be slightly biased but, if you ask us, a product’s packaging is one of the best marketing tools in your arsenal. Why? In the average 30-minute visit to a grocery store, a shopper is exposed to more than 20,000 brands. And, amongst all that noise, you need to stand out as number one. Here, we’ll help you understand the most important packaging elements that can compel consumers to pick up your product versus your competitors’.
- June 01, 2016
As a business owner, you know how important brand recognition is for your business. Showcasing your company with excellence across all of your products is imperative to how both current and prospective clients will recognize you. And, the quality in which you present yourself, is what can ultimately set your product ahead of the competition on store shelves. When choosing a label manufacturer for your business, you may consider both big-brand and small- to medium-size producers. Let’s compare.