26 Sep

Lorpon Labels will help you “own the shelf”

As a business owner, you know there’s a lot of competition out there. The trick is to be able to communicate quickly and effectively why your product is the best choice for your customers. It’s the same in the label business. With the addition of quick online printers to the larger printing houses, we know we’ve got to make a compelling business case. Let us show you why you want to work with Lorpon, and how our knowledge, expertise, and service will help you own the shelf.

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01 Jun

Leveraging cause marketing on your labels

  • June 01, 2018
  • Blog

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands that share a consumer’s desire to make the world a better place, and in turn support a worthwhile cause, are the ones who shine. Want to take your cause marketing a step further? With digital printing, you can showcase cause marketing efforts on your product label directly. The result? Not only will you immediately engage your audience in the initiative, but you can also #OwnTheShelf among your competitors.

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03 May

Boost your bottles with augmented reality

As you sip on your favourite suds or devour a delicious wine, don’t be surprised if the bottle comes to life – those moving elements are a sign of augmented reality. As craft breweries and local wineries continue to pop up, the market is becoming saturated. Brands are looking for a new way to #OwnTheShelf, and incorporating technology into their labels is definitely one way to enhance visibility.

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19 Apr

Screen printing labels with special effects

At Lorpon Labels, screen printing is all about Owning the Shelf. It’s one of many options in our toolbox that enables our clients’ products to stand out, grab the attention of the consumer, and have them stop to pick up your product.

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23 Mar

How to #OwnTheShelf in 2017 with innovative wine and spirit labels

As consumer purchasing in the wine and spirits industry continues to flourish, the season is ripe to ensure your bottles are the ones that #OwnTheShelf. At Lorpon Labels, we firmly believe that your package is the face of your product—your first (and often only) chance to make an impression. So, in addition to communicating clearly, reflecting your brand and having visual appeal, your packaging should also be on trend with the rest of the market. Being able to stand up against the stiffest competition is how you’ll come to own that shelf space. read more

13 Mar

Wine labels that #OwnTheShelf at LCBO

  • March 13, 2017
  • Blog

Two of the Lorpon Labels leadership team, Jeff Sommer, VP Business Development and Murray Ditchburn, VP Sales, went on a ‘field trip’ to Ontario’s liquor store, the LCBO, last week to see which wine labels grabbed their attention and simply #OwnTheShelf.  Here is a summary of what they found.

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31 Jan

Stand-out labels are key to setting yourself apart in 2017

 

As technology and the Internet continue to impact purchasing decisions and buyer behaviours, brands need to showcase their best self (on every shelf) now more than ever. In 2017, we predict that product packaging and labels will speak volumes, and will speak louder than ever before in order to stand out at every possible point of purchase.
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14 Dec

Use semi-automatic label applicators to showcase your best bottles

  • December 14, 2016
  • Blog

At Lorpon Labels, we can first-hand attest to how bottle applicators are a great cost-saving tool that benefit not only us—the labelers, but also you—our clients. While the initial investment into a bottle labeler may seem steep, if you’re looking to invest in one yourself, it pays off (literally) in the reduction of extra labour costs over time. In addition, a labeler’s speed and accuracy are top notch, resulting in up to 1,200 bottles labeled per hour with precise placement. It can also place front and back labels on the same bottle, as well as clear labels, allowing you to achieve that “no-label” look.

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