01 Jun

Leveraging cause marketing on your labels

  • June 01, 2018
  • Blog

Social responsibility is the new norm for brands. Customers who visit your website and see your marketing materials want to know that you’re doing more than just selling a product or service. Brands that share a consumer’s desire to make the world a better place, and in turn support a worthwhile cause, are the ones who shine. Want to take your cause marketing a step further? With digital printing, you can showcase cause marketing efforts on your product label directly. The result? Not only will you immediately engage your audience in the initiative, but you can also #OwnTheShelf among your competitors.

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14 Dec

Use semi-automatic label applicators to showcase your best bottles

  • December 14, 2016
  • Blog

At Lorpon Labels, we can first-hand attest to how bottle applicators are a great cost-saving tool that benefit not only us—the labelers, but also you—our clients. While the initial investment into a bottle labeler may seem steep, if you’re looking to invest in one yourself, it pays off (literally) in the reduction of extra labour costs over time. In addition, a labeler’s speed and accuracy are top notch, resulting in up to 1,200 bottles labeled per hour with precise placement. It can also place front and back labels on the same bottle, as well as clear labels, allowing you to achieve that “no-label” look.

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