26 Nov

Add some style to your label!

  • November 26, 2015
  • Blog

Today, consumers have so many choices and brands have unprecedented pressure to make their product own the crowded shelf.  So what makes a consumer pick up one product on the shelf over another, the so called “moment of truth”?  Right now differentiation is the buzz word brand owners’ use, and to achieve this they are relying on a variety of new inks and coating technologies to enhance the decoration of their packaging. There are a broad range of options for decoration, however, choosing which effect to use can be a challenge.  To help make sense of the options available, here are the top 3 most commonly leveraged.

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27 Oct

Myth #2: All digital print technology is the same

  • October 27, 2015
  • Blog

In the world of digital print, the technologies aren’t “one size fits all.” There are significant differences in print output, as a direct result of which technology is used. These include various forms of inkjet, thermography, electrophotography and electrostatic printing, with the two most common technologies being electrophotography and inkjet.

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23 Oct

Myth #1: The quality of digital printing is poor

  • October 23, 2015
  • Blog

Like all technologies, printing continues to evolve. And, in fact, there was a time when digital printing produced a low-quality product. However, more recently, digital printing has surpassed offset printing as a speedier, cheaper and less-wasteful alternative.

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