Image Awareness: Lorpon Labels Talks Rebranding, Print Quality and Digital’s Impact with FLEXO Magazine
- March 03, 2016
Lorpon Labels’ President, Andrea Pontarollo, and Vice President, Business Development, Jeff Sommer, sat down with FLEXO Magazine this past February to discuss Lorpon Labels recent rebrand, print quality and the impact of digital in their market. Don’t miss this great article!
They say, “Don’t judge a book by its cover,” but, as members of the flexographic community, we’re all guilty of doing it. It’s why standards and repeatability are so important, it’s why there are thousands of Pantone colors, it’s why the Excellence in Flexography Awards even exist. So naturally, when a brand owner or CPC is seeking out a printer, it is not only looking at the image coming off their press, but also their website, corporate identity, company logo—their image.
“The right package lets a product speak for itself, stand up against the competition—and own that shelf space,” note FTA member Lorpon Labels’ President Andrea Pontarollo and Vice President, Business Development Jeff Sommer. “We see our new brand and website no differently.”
Here, the executives talk about their recent rebranding, how print quality concerns are handled day to day, and how digital printing has become a part of their production process. Click the image to read the full article.