13 Jan

Battle of the brands: Let your product’s packaging be the equalizer

While small companies may not have the marketing dollars that large, established brands do, their products can still compete on a level playing field. How? When it comes to product packaging, it’s a head-to-head competition on store shelves and online. Although many business may see packaging as a cost to minimize, investing funds into what actually holds your product (i.e. the “silent salesperson”) might just be what edges your product ahead of its stiffest competitors.

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