09 Jun

Crown Shaving

Premium Packaging for a Luxury Brand
Challenge

Crown Shaving is a small Toronto-based company that makes luxury men’s grooming products. The products – including shaving cream, after-shaves and styling products – are all-natural and made from botanical ingredients. The brand is rugged yet luxe, evoking straight-razor shaves and a 1960’s “Mad Men” masculinity; the bottles feature a sleek black label with raised metallic printing that is meant to communicate the premium nature of the product and stand out on the shelf.

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